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Where Our Story Begins

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The journey of The Deion Sharra Wine Collection started on July 14th 1969 when our founder and namesake was born. Deion Sharra Gabriel spent his childhood traveling as a military brat. Living in a different state or country year after year exposed him to many different cultures and began to shape his artistic leanings. At the age of 13, Deion Sharra began deejaying parties in Arlington, Texas and quickly became one of 3 most popular deejays in the area. He soon began writing raps but it was his undeniable skills as a scratchmaster deejay that lead to him making his first record at the age of 15. While still in the midst of a very active music career, Deion couldn't ignore the urge to constantly follow his instinct to put his stamp on things that impact the world at large and spread his own personal culture. That is why we are very proud to present to you, The Deion Sharra Wine Collection!